Affective Product Design

Latest update: 2010/07/27

Click here for the 2007-2008 Affective Product Design Report

Chair

Mahtun Khalid
E-mail: halimahtun@damai-sciences.com

Co-Chair

Dr. Halimahtun M. Khalid
Damai Sciences Sdn Bhd
Suite C-10-04, Wisma Goshen,
Plaza Pantai, 59200 Kuala Lumpur, Malaysia
Tel +603 2282 9006
Fax +603 2282 9004
Email halimahtun@damai-sciences.com

Members

Prof. Lin-Lin Chen
National Taiwan University of Science & Technology
Graduate Institute of Design, NTUST,
Taipei, Taiwan 106
Tel +886-2 2737 6432
Email llchen@mail.ntust.edu.tw

Prof. Peter A. Hancock
University of Central Florida
Dept of Psychology, Partnership 11,
3100 Technology Pkwy Suite 337,
Orlando, FL 32826-3281, USA
Tel +407 823 1492
Fax +407 823 5862
Email phancock@pegasus.cc.ucf.edu

Dr. Tal-Oron Gilad
Ben-Gurion University
Beer Sheva, 84105, Israel
Tel. +972 (8) 647 2226
Fax +972 (8) 647 7527
Email orontal@bgumail.bgu.ac.il

Dr. Oya Demirbilek
University of New South Wales
Sydney NSW 2052, Australia
Tel: 02 9385 4853
Fax: 02 9385 5270
Email: o.demirbilek@unsw.edu.au

Anders Opperud
Volvo Technology Corporation VTEC
Dept. 06310 - Human Factors, Götaverksgatan 10, M 1.6
SE-405 08 Goteborg, Sweden
Tel: +46 31 66 61 37

Background

Affective design of products and systems has emerged as a promising and dynamic field of research and application since the works of Mitsuo Nagamachi on Kansei Engineering (Ergonomics), Martin Helander and Peter Hancock of theories and methods in Affective Design (Human Factors), Rosalind Picard on Affective Computing (Computer Science), Patrick Jordan, Don Norman and Pieter Desmet on Emotional Design (Product Design). Recently, citarasa engineering, a novel user-centred approach to design (Khalid, 2007) integrates cognitive and affective requirements of customers.

In addition to research and development, several thematic conferences and dedicated workshops have been organized globally, such as Affective Human Factors Design 2001 (Singapore), Emotions and Design, 2003, 2006 (UK), Emotional Design 2004 (USA), and so forth.

Publications on Affective design have also appeared in journals such as TIES, Applied Ergonomics, and Research in Engineering Design, and books authored by ergonomists, product designers, engineers, and computer scientists.

Given the growing global and multi-disciplinary interests, there is a need for the international ergonomics community to integrate the many threads of interdisciplinary issues underlying this domain, from theories, methods to application.

Therefore, the prime goal of Affective Ergonomics Technical Committee (TC) is to develop and promote the field of research and application through collaborative initiatives between researchers and practitioners.

Objectives

The initiatives will be implemented through the following objectives:

1. To document and develop theories and methods in Affective Ergonomics for design purposes;

2. To integrate research and practices in design of affective user interfaces;

3. To participate and/or organize collaborative events for researchers and practitioners in academia and industry to share solutions, such as Emotion & Design Conference;

4. To publish works in the form of practical solutions for application in different domains from consumer goods to medical equipment.

Action Plan

The mode of communication is through generic office applications, such as email, and skype. In addition, a dedicated ftp site will be created for members to post their discussions and works.

To kick-off, the members will organize thematic sessions at major conferences (e.g. Emotion & Design, HFES, etc.) to raise awareness and to recruit new members. A session on “Affective design with computing systems” has been organized at the WWCS 2007 conference in Stockholm, May 21, 2007.